![]() Therefore, during the awareness and adoption stages, they must clearly explain how to use their 3D printer from start to finish to ensure people feel more comfortable getting up and running with the new technology. 3D printers are a hands-on product with detailed setup processes. Why Formlabs is invested in videoįor Formlabs’ team, one of the biggest challenges they face is product education. We chatted with Faris Sheikh, Growth Marketing Specialist, and Jeremy Needham, Customer Education Manager at Formlabs to hear how they’re using Wistia Channels and other features to promote their products and make processes like onboarding easier to digest. So, how do they get consumers to understand the value of their products while enhancing their brand experience? ![]() However, being at the forefront of a groundbreaking industry means they needed to create content that educates their audience on the concept of 3D printing. The world’s biggest brands like Google, Tesla, and Gillette, are using their printers to rapidly prototype and produce functional parts in-house as well as power end-use part production for products like Gillette’s Razor Maker and New Balance’s TripleCell shoe.įormlabs reinvented what was previously an expensive and industrial process, making professional-grade 3D printing affordable and desktop-sized. ![]() Headquartered in Somerville, Massachusetts, Formlabs builds powerful and affordable 3D printers for businesses across a variety of industries, including engineering, dental, manufacturing, and education.
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